Fáilte Ireland’s latest consumer sentiment survey indicates that 51% are planning a short break in Ireland. It is also worth noting that the data was collected prior to the Government announcement of June 5, accelerating the roadmap for recovery. That announcement should instil greater confidence in travel.
The latest consumer sentiment survey packs a lot of information into just four pages. It gives great insights into how people in Ireland are thinking – which should be influencing your thinking in relation to your business, your marketing and, importantly, how your business prepares to help keep people safe and lessen their unease when it comes to people density and proximity, and hygiene.