While intent to take a domestic short break was slightly higher than it was over the summer season last year, penetration of domestic tourism is down from 2019 during the same period.
There has been a significant growth in day trips.
85% of consumers had a great experience on their break, and this experience was often unexpected.
Galway, Kerry and Donegal were the most popular county destinations with Dublin seeing a significant drop off in domestic tourism intent.
Intent has plateaued and has significantly lower numbers for the balance of the year.
The main reasons for not travelling are cost / value for money and uncertainty about safety in the context of Covid and when government will bring in restrictions
The key opportunities are to continue to drive domestic marketing off the memories of a great break, support the Safety Charter and to develop strong value offerings.
Full details of the September 2020 Consumer update can be viewed here
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