Consumers maintain a wait-and-see approach to holiday booking.
Uncertainty around travel restrictions continues to be the primary barrier as very few are choosing to book until it is known when inter-county travel will be
Similarly, the months when people are intending to travel is under continual adjustment with consumers pushing months of travel deeper into the year to match when they believe travel may be possible. This indicates the strong desire to take domestic breaks whenever they become available, whether inside or outside the peak summer months.
However, it is also evident that with restrictions being in place for the foreseeable future, people’s minds are currently pre-occupied with dealing with the realities of COVID-19 – meaning there is little head space to plan or consider future.