To date our Strategic Marketing Plan has moved from 'Dream of Clare' to 'Refresh your Spirits' and 'Make a Break for it' in County Clare.
The COVID-19 Adaptation Fund is the third step in Fáilte Ireland’s approach to re-opening and has been designed to contribute to the costs incurred by tourism businesses as they implement Fáilte Ireland’s Guidelines for Re-opening.
The scheme will provide a maximum of €125 in income tax credits to tax-payers who spend up to €625 in restaurants, pubs, hotels, B&Bs and other qualifying businesses, from Autumn 2020 through to Spring 2021, including over the Christmas period.
In what is some good news for tourism and the economy, the Government has announced the speeding up of the roadmap to remove many of the Covid-19 connected restrictions and expects to reopen domestic tourism on June 29.
We now have free images and other resources to help you to remind people around the globe that Clare is amazing. Check them out here.
Tourism Ireland commissioned a programme of research to understand the views on consumers across ten source markets.
While intent to take a domestic short break was slightly higher than it was over the summer season last year, penetration of domestic tourism is down from 2019 during the same period.
Domestic trip intentions have plateaued, safety concerns return to the fore, but the public is mobilising through short and day trips.
The mood of the nation remains positive but some worrying signs that fear of complacency and indeed complacency itself could threaten a fragile economy. Visible reassurances required to ensure visitor confidence that safety measures are being taken (e.g. strong roll out of Covid-19 Safety Charter, encouraging all visitors and staff to download the Contact Tracing App).
The Cliffs of Moher feature in the first of three short films which Tourism Ireland and the Abbey Theatre have collaborated on to help keep the beauty of Ireland to the fore and to showcase our authentic home-grown talent around the world.
While caution and anxiety continue to underpin behaviour the metrics have started moving in a postive direction.
As Ireland re-opens and we begin enjoying and exploring our country again, guests and customers need to know they're safe. By signing up to COVID-19 Safety Charter, Irish tourism and hospitality businesses will reassure their customers that the right protocols have been followed.
County Clare really is a special place to refresh your spirits. It’s where seascapes, landscapes and lakescapes all combine with a rich historical tapestry to set the backdrop for a memorable holiday. It’s wonderful for families, couples, solo travellers, and activity enthusiasts. Check out and share our 'It's all there... in Clare, under the gaze of Loop Head Lighthouse' video with the world.
Here are some practical steps, supports and guidance to help your business mitigate the impact of COVID-19
Travel & Tourism contributed $8.9 trillion to the world’s GDP in 2019. In Ireland, it helps underpin 260,000 jobs. See the domino effect on the world's economy when travel experiences a downturn