Clare Tourism was established to provide a collaborative approach to tourism promotion in Clare and to facilitate the efficient and effective development of the tourism industry in the county. The Forum was established as a public / private partnership representative of all sectors of the Clare tourism industry.

The Mission Statement of Clare Tourism “To create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers”

The objectives and aims of Clare Tourism is to:

• Represent the best interests of Clare Tourism
• Develop a collaborative and coordinated approach to tourism marketing and promotion
• Develop a Clare Brand – Product/identify
• Put in place a funding mechanism to support Clare Tourism Forum
• Implement a supporting marketing strategy

Clare Tourism promotes all regions in Clare and all sectors of tourism. It was fundamental that Clare is promoted as a whole.   A Steering Group was strategically nominated to represent all tourism providers in Clare.

The mission statement and purpose of the Clare Tourism Forum is:

“To create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers”. 

The Steering Group does not exceed 7 members and consists of:

• An elected representative from each geographical sector in Clare
  • North Clare
  • South Clare
  • East Clare
  • West Clare
  • Ennis
• Representatives from the Tourism Department of Clare County Council
• Representatives from the Tourism Department of Clare County Council
• The role of the steering group is to:
• Advise and support the implementation of a Tourism Strategy for County Clare
• Act as a channel of communication from and to the tourism sector within each sector
• Input into the creation of an integrated tourism marketing strategy
• Attend monthly Clare Tourism meetings and provide feedback to the tourism trade in the relevant area of the county.

Today the steering group area representatives are:

The term of the Steering Group is two years after which new election takes place.