Clare Tourism was established to provide a collaborative approach to tourism promotion in Clare and to facilitate the efficient and effective development of the tourism industry in the county. The Forum was established as a public / private partnership representative of all sectors of the Clare tourism industry.

The Mission Statement of Clare Tourism “To create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers”

The objectives and aims of Clare Tourism is to:

  • Represent the best interests of Clare Tourism
  • Develop a collaborative and coordinated approach to tourism marketing and promotion
  • Develop a Clare Brand – Product/identify
  • Put in place a funding mechanism to support Clare Tourism Forum
  • Implement a supporting marketing strategy

Clare Tourism promotes all regions in Clare and all sectors of tourism. It was fundamental that Clare is promoted as a whole.   A Steering Group was strategically nominated to represent all tourism providers in Clare.

The mission statement and purpose of the Clare Tourism Forum is:

“To create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers”. 

The Steering Group does not exceed 7 members and consists of:

  • An elected representative from each geographical sector in Clare
    • North Clare
    • South Clare
    • East Clare
    • West Clare
    • Ennis
  • Representatives from the Tourism Department of Clare County Council
  • Representatives from the Tourism Department of Clare County Council
  • The role of the steering group is to:
  • Advise and support the implementation of a Tourism Strategy for County Clare
  • Act as a channel of communication from and to the tourism sector within each sector
  • Input into the creation of an integrated tourism marketing strategy
  • Attend monthly Clare Tourism meetings and provide feedback to the tourism trade in the relevant area of the county.

Today the steering group area representatives are:

Ennis Mary Gleeson mgleeson@oldgroundhotel.ie
West Clare Cillian Murphy cillian@loophead.ie
South Clare Maurice Walsh mauricewalsh@durtynellys.ie
East Clare Eoin O’ Hagan info@clarevirtually.ie
North Clare Darragh Quinn info@thefarmyard.ie
Clare County Council Leonard Cleary lcleary@clarecoco.ie
Clare Tourism claretourism@clarecoco.ie

The term of the Steering Group is two years after which new election takes place.

The mission statement and purpose of the Clare Tourism Forum

“To create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers”.

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